Media Workflow
Media upload limits and workflow comparison
Media is where social API integrations get messy. A unified API should centralize upload, validation, publish, and failure feedback.
Last verified 2026-06-23
Workflow options
Choose the workflow that matches how your product stores and approves media.
Public URLFastest integrationWorks when your assets are already available to UniPost.
Reserved media IDBest for app-owned uploadsUpload once, reuse in publish calls.
Direct platform uploadNative complexityUsually requires separate SDKs, retries, and format checks.
Per-platform variantBest quality controlUse when networks need different crops, thumbnails, or captions.
Webhook outcomeOperational visibilityRecord when media validation or publish delivery fails.
FAQ
Should I upload media to UniPost or use URLs?
Use URLs for quick integration and media IDs when your product needs stronger control over upload lifecycle and reuse.
Can one video work everywhere?
Sometimes, but duration, aspect ratio, file size, and content type constraints vary by platform.